1. Sweepstakes ends 10/15/07 at 11:59 PM (“ET”). Open to legal residents of the 50 United States (incl. D.C.), 21 years and older at the time of entry. Void in Puerto Rico, California, Tennessee, and where prohibited by law. Employees of Hearst Magazines, Crown Imports LLC and their respective related companies, advertising and promotion agencies, alcoholic beverage suppliers, importers, wholesalers and retailers, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. Sweepstakes subject to all federal, state and local laws and regulations.

2. Sponsors: Esquire and Hearst Magazines 300 West 57th Street, New York, NY, 10019 and Crown Imports LLC, 1 South Dearborn Street, Suite 1700, Chicago, IL 60603.

3. How to enter: "Oktobeerfest" sweepstakes begins at 12:01 AM Eastern Standard Time (“ET”) on 8/14/07 and ends at 11:59 PM (“ET”) on 10/15/07. To enter, visit www.spg.esquire.com, fill in the required information on the Official Entry Form, and submit the form as directed. Entrants will be required to provide complete name, home address, telephone number, date of birth, and E-mail address. Limit one entry per person per day, household, and/or e-mail address. You may at times receive email offers from Sponsors or carefully selected third parties. If you do not want your email address used for future marketing purposes, please check the appropriate box on the entry form. All entries become the property of Sponsors and will not be acknowledged or returned. All entries must be received by the sweepstakes closing date: 11:59:59 PM ET on 10/15/07.
To enter via mail, send a 3”x5” card self-addressed with your complete name, home address, telephone number, date of birth, and E-mail address with first-class postage affixed to Esquire Magazine, "Oktobeerfest" Sweepstakes, 300 West 57th Street, 21st floor, Attn: Promotions Department, New York, NY 10019. Mail entries must be postmarked by 10/15/2007 and received by 10/19/2007.

4. Internet: Sponsors are not responsible for lost, late, misdirected, incomplete, interrupted or unavailable network, server or other connections, miscommunications, computer or software malfunctions or telephone transmission problems or technical failures, garbled transmissions or typographical or other errors or malfunctions of any kind whether human, mechanical, electronic or otherwise. Sponsors, in their sole discretion, reserve the right to disqualify any person tampering with the entry process, the operation of the web site or otherwise in violation of the rules. Sponsors further reserve the right in their sole discretion to cancel or suspend the sweepstakes or any portion thereof should virus, bugs or other causes beyond control of the Sponsors, corrupt the administration, security or proper play of the sweepstakes.

5. Winner Selection: Seven Hundred and One (701) winners will be selected in a random drawing, from among all eligible entries received, on or about 10/20/07 by Sponsors, and will be notified via email, telephone and/or mail. If winner cannot be contacted or does not respond within five (5) days, an alternate winner may be selected. All decisions of the judges are final. The odds of winning depend on the number of eligible entries received.

6. Prizes: One (1) grand prize package will be awarded that includes coach airfare for winner and one guest to New York City from major city nearest winner’s residence, luxury hotel accommodations for two nights, one (1) dinner for two at a hot new restaurant (up to $300.00) and the chance to walk the red-carpet at an Esquire celebrity event with the 2007 St. Pauli Girl Spokes Model. Hotel accommodations at Sponsor’s discretion, accommodations subject to availability and blackout dates may apply. All travelers must possess valid travel documents. Winner will be provided with the dates of three potential Esquire events to choose from to attend; winner must travel for one of the three dates specified by Sponsor or the prize will be deemed forfeited. Arrangements must be made at least 30 days prior to departure. Once scheduled, the itinerary cannot be altered. In the event that the Esquire event is cancelled or postponed for any reason, Sponsor reserves the right to award the remainder of the prize with no further obligation to the winner. Approximate retail value of the grand prize is $2,800.00.
One hundred (100) first prizes consisting of the Esquire hardcover Book: Esquire’s The Meaning of Life: Wit, Wisdom and Wonder from 65 Extraordinary People. Approximate retail value: $50.00. Two hundred (200) second prizes featuring St. Pauli Girl Oktobeerfest T-Shirts. Approximate retail value: $3.99. Four hundred (400) third prizes for St. Pauli Girl Bottle Openers. Approximate retail value: $1.99. Total approximate retail value of all prizes is $9,394.00. Prizes are non-transferable. No substitutions for prizes, redemption for cash or transfer of any prize permitted except that the Sponsors reserve the right to substitute a prize of equal or greater value. Winner must supply the Sponsors with his/her social security number for tax purposes. Income and other taxes, if any, are the sole responsibility of the winner.

7. Claiming prize/releases: Acceptance of prize constitutes consent to use winner's name and likeness for editorial, advertising, and publicity purposes without further compensation, except where prohibited. Winner will be required to sign an Affidavit of Eligibility and winner and travel companion will be required to sign a Liability/Publicity release, which must be returned within fourteen days from the date of notification or an alternate winner will be chosen. For the names of the winners, send a self-addressed stamped envelope to Esquire Magazine, "Oktobeerfest" Winner, 300 West 57th Street, 21st floor, Attn: Promotions Department, New York, NY 10019 after 10/20/07.