OFFICIAL RULES

NO PURCHASE, PAYMENT, SALES PRESENTATION, OR CONTRIBUTION NECESSARY TO ENTER OR WIN THE SWEEPSTAKES.

A PURCHASE, PAYMENT, SALES PRESENTATION OR CONTRIBUTION WILL NOT IMPROVE YOUR CHANCES OF WINNING. Entry must be received by date specified elsewhere in offer or by prize deadline(s) below, whichever is sooner. Follow all entry instructions published elsewhere in this offer.

DREAM OF A LIFETIME SWEEPSTAKES

Winner(s) of prizes below will be selected from among all eligible entries received in random drawings conducted on or about 7/16/12 by Ventura Associates International LLC, whose decisions are final. Winners will be notified within 2 weeks of selection. All prizes guaranteed to be awarded. Sweepstakes open to legal U.S. and Canadian residents and to residents of other countries and U.S. territories and possessions only where offered & permitted by law. Void where prohibited by law. For a list of major winners, available after 10/28/12, send self-addressed, stamped envelope by 1/31/12 to: “Dream of a Lifetime Sweepstakes” Winners, P. O. Box 9312, Medford, NY 11763-9312.

If due to a printing, production technical, human or other error of any nature, more prize claims are received for any prize level than the stated number of prize(s) intended to be awarded, the prizes at that level will be awarded in a random drawing conducted by Ventura Associates International LLC, whose decisions are final, from among all eligible, validated and non-suspect entries received.

DREAM OF A LIFETIME GRAND PRIZE GIVEAWAY CONSUMER DISCLOSURES: You have not yet won. No purchase necessary. Grand Prize winner chooses from a variety of merchandise with approximately the same value (e.g., automobiles, vacations, electronics, etc.). Approximate retail value (ARV) of merchandise: up to $30,000 or $25,000 cash option. Estimated odds of winning: 1:20,000,000. To choose automobile, boat or any other vehicle, winner must have appropriate license and assume all responsibility for registration, title, license, taxes, insurance fees and any other options not expressly included. Sweepstakes registered by Ventura Associates International LLC, 1040 6^th Ave., NY, NY 10018 (“Judges”) & may be presented in different creative presentations by different organizations (the "Presenting Promoter(s)"). Sweepstakes begins 10/15/10 and ends 1/31/12.

DREAM OF A LIFETIME DREAM PRIZE GIVEAWAY CONSUMER DISCLOSURES: You have not yet won. No purchase necessary. Prize levels First through Third will offer a variety of merchandise, electronics, jewelry, house wares, etc. These prize winners only may select any prize offered at level won or for First, Second and Third Prize Winners, cash equivalent of ARV stated below. Values at a given level will be approximately the same. ARV of merchandise prizes & estimated odds of winning: 1 First Prize (ARV: $2,000): 1: 15,000,000; 1 Second Prize (ARV: $1,000): 1:15,000,000; 50 Third Prizes (ARV: $100 each): 1:300,000; 1,000 Fourth Prizes – Watch (ARV: $65 each, no cash option): 1:15,000. Total ARV: $73,000. Sweepstakes registered by Ventura Associates International LLC, 1040 6^th Ave., NY, NY 10018 (“Judges”) & may be presented in different creative presentations by different organizations (the "Presenting Promoter(s)"). Sweepstakes begins 10/15/10 and ends 1/31/12.

For any travel prize: Travel companion(s) required to sign liability release prior to departure. Dates subject to availability; travel must be completed within 12 months of award. Restrictions & blackout dates apply. Winner and travel companion(s) must travel on same itinerary. Minor must be accompanied by parent or legal guardian. To receive any rental car benefits, winner must be a licensed driver, must provide proof of insurance and meet other requirements as specified by car rental company.

THE FOLLOWING APPLIES TO ALL OF THE SWEEPSTAKES ABOVE:

All entries become property of their respective Presenting Promoter & will not be returned or acknowledged. Participating entrants agree to these rules and the decisions of the Judges and the Presenting Promoters, which are final and binding and release the Judges and the Presenting Promoters and their respective parents, subsidiaries and affiliated companies, and all other businesses involved in this sweepstakes, as well as the employees, officers, directors and agents of each, from all claims and liability relating to their participation, acceptance, use, and or redemption of prize. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this sweepstakes or acceptance, use or redemption of any prize.

Presenting Promoters and Ventura Associates International LLC are not responsible for any printing, production, typographical, human or other error of any nature in printing of the sweepstakes notice, sweepstakes number, entry form or prize notice, or in the administration of the sweepstakes or announcement of the prizes. Any sweepstakes notice, prize number, entry form or prize notice containing a printing, production, typographical, human or other error of any nature shall be deemed null and void. No responsibility assumed for lost, late, misdirected, illegible, incomplete, mutilated/postage due or mechanically reproduced entry forms, or entry forms that have been tampered with or not obtained through legitimate channels, all of which will be disqualified. Liability for an irregular entry form, prize notice or sweepstakes notice shall be limited to replacement with another. Ventura Associates International LLC shall always have the right to take such other measures as it deems necessary or appropriate in its sole discretion to preserve the integrity of the Sweepstakes. In no event shall Ventura Associates International LLC and/or Presenting Promoters have any liability or obligation to award more than the prize(s) offered in conjunction with this Sweepstakes.

Ventura Associates International LLC and any of the Presenting Promoters are not liable for payment of any prize to entrants who have violated these official rules. Winners acknowledge that the Judges, Presenting Promoters and all other businesses concerned with this sweepstakes and their agents do not make, nor are in any manner responsible for any warranty or representations, expressed or implied, in fact or in law, relative to the quality, conditions, fitness or merchantability of any aspect of any merchandise prize except that such prize shall be subject to manufacturer’s standard warranty.

In order to win a prize, a winner may be required (at judges' discretion) to sign & return an Affidavit of Eligibility/Liability Release, & where legally permissible, a Publicity Release within 10 days of date on notification and may be required to provide proof of identity. Failure to execute and return any required documentation within the time period specified and/or return of any prize notification or prize as undeliverable may result in disqualification and selection of an alternate winner. Acceptance of a prize by a minor will require execution by parent or legal guardian of required documentation. Costs for goods or services not specified are winner’s responsibility. No substitution of prizes except by Presenting Promoter due to unavailability. Except where prohibited by law, winners consent to use of their names, hometowns, prizes won & likenesses for promotional purposes on behalf of all Presenting Promoters and Ventura Associates International LLC and its designee(s) without additional compensation. Void where prohibited by law. All federal, state, provincial & local laws & regulations apply. Prize values awarded in U.S. currency. No transfer or assignment of prize permitted except to a surviving spouse. Winners responsible for all taxes on prizes. U.S. laws govern all aspects of this sweepstakes. All disputes and claims arising out of or relating to this Sweepstakes shall be determined according to the laws of the State of New York without regard to its conflict of law principles and all participating entrants consent to the personal jurisdiction of the federal and state courts located in New York County and agree that such courts have exclusive jurisdiction over all such disputes. All causes of action arising out of or in connection with this sweepstakes shall be resolved individually without resort to any form of class action litigation and any and all claims, judgments and awards shall be limited to actual out of pocket expenses incurred.

Winner selection executed at 1040 6^th Ave., NY, NY 10018. Ventura Associates International LLC, the independent judging organization, has provided all prizes at no charge. Ventura Associates International LLC and/or Presenting Promoters reserve the right to modify, suspend, or terminate the promotion if it becomes technically corrupted. In such event, prizes will be awarded (if applicable) from eligible entries received prior to this date of termination. Employees of Presenting Promoters, Ventura Associates International LLC, their respective advertising & promotion agencies & any other person or organization directly involved with the promotion & their respective immediate families and/or household members of such employees are ineligible. Entrant information provided to judging agency will solely be used by judging agency in process of determining winners for this promotion, and will be destroyed thereafter.

If offered in Canada, Canadian residents, to win, must first correctly answer, unaided, a time-limited mathematical skill testing question administered by mail. Any litigation regarding the conduct & awarding of a prize in this publicity contest by a resident of the province of Quebec may be submitted to the Regie des alcools, des courses et des jeux.

Notice To Online and/or Text Messaging Contestants:

This online and/or text messaging entry opportunity is currently open only where featured to legal U.S. residents. You must be at least 13 years old at time of entry to enter online or via text. Limit one online and/or text message entry per person and per email address/mobile number per day per internet or other location where you found these instructions unless specified elsewhere in the offer to which you are responding, excluding "pass-along" style entries, if offered, which are subject to terms, if any, if specified in the offer. Certain Presenting Promoters may impose additional limits concerning the number of online/text message entries permitted. In the event of a discrepancy between the online/text message entry limit in these rules and the additional entry limit specified elsewhere by the Presenting Promoter organization to which you are responding, the entry limit imposed by the presenting organization will apply Regardless of any online/text message entry limits you may enter as many times as you wish by submitting a postcard to the P.O. Box address given below. In the event of a dispute, online entry deemed made by authorized account holder of e-mail address at time of entry. If applicable, online entries must be submitted by deadline specified elsewhere on this website for online entries or by the prize deadlines in the official rules, whichever is sooner. No online/text message usage required. To enter via text message where the text messaging entry feature is offered, you will need to follow the instructions featured elsewhere in this offer to opt-in to participate. By submitting an entry via text message you are giving your express authorization to receive future text messages relating to the sweepstakes from Presenting Promoter and Ventura Associates International LLC. Those entering via text messaging, will be charged standard text messaging rates for any text message that originates from or is received by your phone according to the terms in your Calling Plan with your Carrier plus any additional charges if applicable and disclosed to you via text message or other promotional message. You must have a text messaging two-way capable phone and digital service to enter using the text messaging method. Text Messaging is not available in all markets and may not be available through all Carriers. You may also enter for free as described below. In the event of a dispute over the identity of an entrant who has entered via text messaging, entry will be deemed submitted by the authorized account holder of the Mobile Telephone Number phone account (“MTN”) as of the date entry was made. An authorized account holder of the MTN is deemed to be the natural person who is assigned a MTN by the Carrier or as shown on the Carrier’s records. The participating entrant is solely responsible for any costs related to text message entry. All mass entries or entries generated by a script, macro or use of automated devices will be disqualified. You may enter by mail in lieu of online or via text messaging by hand printing your name, address, daytime telephone number, & the Internet or other location where you found these instructions on a postcard & mailing it to Sweepstakes Entry, P. O. Box 9317, Medford, NY 11763-9317. Mailed entry must be postmarked by the deadline posted elsewhere on this offer for online or text message entry if applicable, & received within 7 days thereafter.

Information collected from electronically-made entries is subject to the Presenting Promoter’s Privacy Policy. By participating in this Sweepstakes, all entrants also authorize such Presenting Promoter to provide Ventura Associates International LLC, any participating Carrier or service provider with their contact information for the sole purpose of administering the Sweepstakes.

No responsibility is assumed for error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, wireless, telephone equipment, electronic, computer, hardware or software malfunctions of any kind, or inaccurate transmissions of or failure to receive entry information by sponsor or presenter on account of technical problems or traffic congestion on the Internet or via mobile phone transmission or any combination thereof. No responsibility assumed for any injury or damage to entrant’s or any other person’s computer/mobile device related to or resulting from playing or downloading any materials in the sweepstakes.

Caution: Any attempt to deliberately damage any service or Web site or to undermine the legitimate operations of the sweepstakes is a violation of criminal & civil laws. Should such an attempt be made, the Judges and/or Presenting Promoter(s) reserve the right to disqualify such entrant & to seek damages from any such person to the fullest extent of the law. In the event the Sweepstakes is, in the opinion of the Presenting Promoter or Judges, compromised by a virus, bugs, non-authorized human intervention or other causes beyond the control of the Presenting Promoter or Judges, which corrupts or impairs the administration, security, fairness or proper play of the Sweepstakes, the Judges and/or Presenting Promoter(s) reserve the right in its/their sole discretion to modify, suspend or terminate the online or text messaging method of entry of the Sweepstakes, but continue with the mail-in entry method.

Hearst Communications, Inc., 300 W. 57^th St, 19^th Floor, New York, NY 10019.

Hearst can be reached by writing to the above address.

The name, address, telephone number & e-mail address, if available, provided by an entrant to the presenter will be forwarded to the judging organization for use only in winner selection & notification in accordance with the Official Rules.